Writing samples

Samples of my Web Content work

(For more information on freelance services, contact Sylvie Dale, sylvie.dale@gmail.com)

Society of Exploration Geophysicists Web site and emails:

One of the e-mail products of which we were the business owner is the SEG Extra e-mail newsletter (March 2007 – October 2008). I got our department started with a SPAM policy, set us up with an e-mail vendor, led the redesign of the newsletter, and came up with the process by which the other departments would send their notices for inclusion. I also developed the editorial process for the newsletter and taught it to my team.

The SEG Extra email newsletter:

Index of SEG Extra newsletter archives

For a specific example, see the August 2008 issue of the SEG Extra email newsletter.

I also developed the concept for the SEG news page, which aggregates news and information posted throughout the site. We had a rotating placement system whereby the newest items (and those considered most newsworthy by the membership) would start at the top in the featured spot, and move through the thumbnails until they were categorized in the text links by news type.

SEG news page

Introductory article after the site redesign, which had a purpose of showing members how to reset their passwords and usernames for use with the new, more secure system.

“Getting started with your new SEG Online” by Sylvie Dale

State of the Net columns written for SEG’s membership magazine, The Leading Edge: These columns had a dual purpose, which was to inform members about new features on the Web site and to show them how online productivity tools can make their work lives easier.

Index of State of the Net articles by Sylvie Dale

Lawyers.com blog (on behalf of law clients of LexisNexis):

I wrote blog entries for my law firm clients to bring visibility to their Web sites as part of a comprehensive SEO campaign.

Here is a blog entry I wrote for defense lawyer Peter Odom:

Nancy Grace on CNN asks Whether Michael Jackson Investigation Could Result in Homicide Charges

Here are blog entries I wrote for defense lawyer George Luther:

Know Your Rights Before, During, and After an Arrest — Part One

Know Your Rights Before, During, and After an Arrest — Part Two

Know Your Rights Before, During, and After an Arrest — Part Three

Lincoln Educational Services email blasts:

“Greens” email template for Euphoria Institute

“Neon” email template for Lincoln Technical Institute

“High Tech” email template for Lincoln Technical Institute

“Neon” email template for NADC

“Neon” email template with pinwheel photo arrangement for automotive Lincoln Technical Institute

“Neon” email template for Lincoln Culinary Institute

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